A UI improvement project for an existing industrial supplier website built with WordPress and Elementor.
I worked on an already-built brochure-style site, improving the interface, content placement, and overall clarity so the company's services and product range were easier to understand.
The updated forms give potential clients a clearer way to send enquiries, while the improved UI makes the site feel more polished, trustworthy, and easier to use.
A walkthrough of how the work moved from framing to execution.
The website already existed in WordPress and Elementor, so the job was not to reinvent the product but to improve the interface and overall presentation.
The core issue was clarity: the UI needed to do a better job of presenting Kadric's services, product areas, and credibility in a way potential clients could grasp quickly.
The content and interface needed better hierarchy so visitors could move through the site without the layout feeling dated or difficult to scan.
Visual polish, spacing, and content placement became the main levers for making the brochure site feel more trustworthy and easier to use.
The UI was refined around clearer sections, better content grouping, and a more readable presentation of Kadric's offer.
That kept the site true to its brochure-style purpose while making it easier for clients to understand what the business does and why they should reach out.
The forms were positioned and framed as a straightforward way for potential clients to send enquiries after understanding the company and its services.
That gave the site a clearer next step without pretending it was anything more complex than a brochure website meant to start conversations.
Even a straightforward brochure site does real work when the UI is clear, the content is easy to scan, and the path to enquire feels obvious.
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