The Iroko Circle

Shaped a literary community platform that makes African stories easier to discover, discuss, and support.

EditorialCommunityPublishing

Project Overview.

The Iroko Circle is a literary community and editorial platform dedicated to reading, discussing, and amplifying African stories.

The website brings together essays, features, poetry, reviews, short stories, community join flows, chapter growth, submissions, and newsletter touchpoints in one clear publishing and community experience.

Its job is not just to publish content, but to make discovery, participation, and literary conversation feel welcoming for readers, writers, and supporters of African literature.

Goals.

Give essays, reviews, poetry, features, and short stories a clearer editorial home.
Support community growth through submissions, chapters, join flows, and newsletter touchpoints.
Express the mission with enough warmth that readers feel invited, not just informed.

From Idea To Launch.

A walkthrough of how the work moved from framing to execution.

Milestone 01Problem Discovery

Problem DiscoveryStep 01

Start with the risk of good stories feeling scattered or hard to enter.

The site architecture gives distinct space to essays, features, poetry, reviews, and short stories so readers can browse African literature through clear editorial pathways.

Homepage storytelling, featured pieces, and mission framing work together to make the platform feel like a living literary surface rather than a static archive.

Milestone 02Friction Mapping

Friction MappingStep 02

Spot where readers need clearer invitations into the community.

Join the Circle, chapters, submissions, donate, and partner pathways are treated as core parts of the experience so visitors can move from reading to belonging.

The community surface is designed to support both casual readers and people who want a deeper role in growing the literary ecosystem.

Milestone 03Solution Direction

Solution DirectionStep 03

Restructure discovery so every content type has a clearer path.

Essays, features, poetry, reviews, and short stories are organized as distinct but connected paths so the platform feels editorially rich without becoming confusing to browse.

Featured content, shelf structure, and mission-led copy help new visitors understand both what is published and why the platform exists.

Milestone 04Experience Build

Experience BuildStep 04

Carry the fix through brand, publishing, and participation surfaces.

The visual and content direction is built to amplify African stories while keeping navigation, submissions, and newsletter touchpoints easy to understand.

That balance matters because community publishing platforms need emotional resonance, but they also need enough structure for readers and contributors to trust the system.

Results .

Created a clearer editorial home for African stories across multiple content formats.
Made community entry points like joining, submitting, donating, and chapter participation easier to find.
Aligned the site more closely with The Iroko Circle's mission of reading, discussing, and amplifying African stories.

Reflection.

Community publishing platforms need more than content. They need clear invitations into the conversation.

More Work.

Explore the rest of the archive.

Merphils

EducationSaaSMulti-tenant

Grooovy

EventsConsumerPlatform